Balak the son of Zippor. The name Balak is connected with a word "to make waste," and "Zippor" is a small bird. Balak was, as is presently explained, the king of Moab at this time, but not the king from whom Sihon had wrested so much of his territory (Numbers 21:26).
He seems to be mentioned by name on a papyrus in the British Museum (see Brugseh, ‘Geogr. Inschr.,' 2, page 32). The later Jews made him out to have been a Midianite, but this is nothing but the merest conjecture.